The Beginning
In 1905, Mr. Frank Jarvis and Mr. Tommy Garner formed Conway Stewart & Co. Limited at 13 Paternoster Row London EC1, next to
St Paul's Cathedral in London. Today, this area is known as Paternoster Square having been redeveloped after its complete
destruction during the Blitz of World War II. Although there is much debate regarding the origins of the Company's name, it
is believed that the name "Conway Stewart" derives from a popular vaudeville act of the day. Conway and Stewart were supposedly a comedy double act who appeared at Collins Music Hall in Islington.
Drawing from the knowledge and experience gained while working for De La Rue, Garner and Jarvis, two entrepreneurs, took a great risk in leaving their secured jobs to start a new enterprise reselling fountain pens made by other manufacturers. They concentrated their energies and invested in importing pens from the United States. After an arduous month of persistent selling of their stock, they reaped the rewards of a rather healthy turnover of more
than £13 and 9 shillings. This was a great accomplishment considering that the rent for their business premises was only five shillings a week. Even though this turnover would be pleasing to many new ventures, the strength of De La Rue in the fountain pen market made it impossible for the company to continue selling no-named fountain pens.
In the same year, De La Rue reportedly invested £50,000 in a promotion campaign for their new launch, the Onoto. However, Garner and Jarvis soon recognized there was an audience desiring good, reliable writing instruments that were also affordable. This is when Conway Stewart began to capture a market amongst the English. Jarvis and Garner developed a single aim, to produce elegant and beautiful, yet functional writing instruments - a principle that Conway Stewart holds true to this day............
Conway Stewart是由Thomas Garner and Frank Jarvis 在1905年所成立的，成立的目标在于制造成为广大中级市场所接受的产品。Conway Stewart由滴入式上墨的笔开始做，也曾生产按钮上墨的笔、但生产最多的还是拉杆上墨的型式。Conway Stewart 在英国是第一家制造彩色笔身的公司(1924)。 所制造的产品包含难以估计的颜色以及型式。在1930年以后该也如同美国公司一般生产流线型的笔，而公司的业务经过二次世界大战后仍持续成长。同时也生产铅笔，在1957年也曾尝试生产原子笔，但最后因产品品质不良而失败。在1960年后由于Parker 51以及Sheaffer PFM等的强力竞争，Conway Stewart被迫生产更低价低品质的笔，最后逾1975年宣告失败。然而公司的名称以及商标仍然存在，在1990年中叶Conway Stewart又开始生产颜色美丽而吸引人的笔。新生产的笔款多是以老笔为主重新再生产，包含58,100,Dinkie等系列。至今所提供的颜色仍然是所有笔厂中最醒目的。
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发表于 2009-1-1 12:24
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