问: How do today’s products meet the needs of today’s consumers who are interested in pens as fashion accessories?
回答: Our artistic director, Beatrice Fontana, has over 25 years experience in design in the fashion industry and has worked with other notable luxury brands such as Fendi, Versace, Calvin Klein and others. She searched through our design archives and pulled those cool and iconic aspects that consumers know and love and then melded them with upcoming trends to create our newest offerings. Parker Premier [introduced last fall] was the first product she designed, and it has been very well received. This spring we will see her influence in updated new finishes within the Jotter, Vector, Parker Urban, Parker IM and Sonnet lines.
问: In your opinion, what are Parker’s greatest strengths as a pen company?
回答: High quality and heritage. Beatrice works hand-in-hand with our state-of-the-art design center at our factory in Saint-Herblain (close to Nantes in Western France). This facility has over 43 years of experience manufacturing fine writing instruments and boasts best-in-class expertise in advanced manufacturing and finishing techniques. Parker is a brand that consumers feel has meaning behind the name—it’s not just a logo.作者: Edinburgh 时间: 2011-1-29 04:09
现在派克对jotter, 威雅的外观改进而推出的premier vector/jotter等产品也均出自这个人之手。她也一直身在法国的派克设计中心完成个各类产品的设计工作。作者: yexihuan 时间: 2011-1-29 06:34
下面是来自同派克公司的两段采访提及到这人的:
问: How do today’s products meet the needs of today ...
Edinburgh 发表于 2011-1-29 04:06